XX: Feminine Pads
Conventional pad packaging is bright, colorful, and loud. Having periods is nothing to be ashamed of, but I also don’t want to announce it to the world with hot-pink packaging at the checkout stand. XX is a subtle alternative to the brands of today. Named after the two chromosomes that determine the female sex, the branding uses subtle colors, abstract patterns, and minimal branding.
Another problem I wanted to tackle was how loud opening a pad can be. Folded pads create a lot of surface area to create noise, so to reduce it, I rolled up the pads instead.
The XX packaging has the added benefit of using about half the amount of packaging as a conventional pad.