This workshop is aimed at C-suite teams and individuals who are navigating the new world of leadership. As a designer, I got to work on the first iteration—creating the collateral, branding, and visuals that would accompany the workshop experience.
These images and photos have been scrubbed to preserve confidentiality.
One of the key parts of the experience was a journal. The journal was meant to be a guide, companion, place to capture thoughts and notes, and a part of the interactive exercises.
It contained the agenda, key ideas and pieces of writing and advice, diagnostic surveys, and simple exercises. The day ran around using the journal to explore the five different principles of leadership to be explored.
A key constraint in designing the journal was making sure that participants didn't flip ahead to the next topics in the day. To make it a fun reveal, we created perforated folders to hide the pages. To open, the user tore open the mini-packet.
The exercises ranged from simple fill-in-the-blank style worksheets inside the journal to large environmentals placed around the room. Some were meant to be a gallery, while others were meant to provide inspirational cards that participants could choose and keep for themselves.
The inspiration of the arrow branding was the idea of many things coming together to form connections. It tries to manifest the phrase "leading into the unknown".
I knew what I wanted the arrow to look like, but I knew making it by hand in Illustrator would take forever. Instead, I used Processing, a simple program to draw the arrow for me. Since I didn't have any formal training in it, it was sometimes a trial and error game, since the dots and lines were programmed to form randomly. I generated over 70 different arrows before I settled on one I thought looked good.
The workshop itself was a success: a new way to engage as a leader, full of inspiration, and fun. The variety of speakers combined with the different types of exercises focusing on the individaul as well as the team brought the material and ideas to life, helping the participants discover new things about themselves and ask interesting questions of their future selves.
The workshop is now offered under Leadfully, a part of SYPartners.